Prime Day benefits both buyers and sellers, with customers enjoying significant savings and sellers increasing sales and brand visibility. To prepare, buyers should secure a Prime membership and use price-tracking tools, while sellers should manage inventory, optimize listings, plan promotions, and enhance customer service. Notable deals include discounts on lawnmowers, gardening tool sets, pruning shears, and garden kneelers.

What day is Prime Day? History of Prime Day?

Prime Day is Amazon’s deals event exclusively for Prime members, featuring deals for top brands and small businesses.

Prime Day was created as a way to celebrate Prime members. The first Prime Day event took place on Amazon’s 20th birthday on July 15, 2015.

Prime Day 2024 begins at 12:01 a.m. PDT on July 16 and runs through July 17. Learn everything you need to know about Prime Day and see some of the earliest Prime Day deals you can get now. 

Many products will be available at record low prices for Amazon Prime members, so make sure you’re signed up for Amazon Prime if you want the best bargains.

Prime Day Benefits 

Prime Day is not only a great shopping occasion with many attractive deals, but also brings countless benefits to both buyers and sellers on Amazon. While buyers have the opportunity to own their favorite products at discounted prices, sellers also take advantage of this event to increase sales and enhance brand recognition. Below are the specific benefits that Prime Day brings to both parties:

For customers

  • Easy access to many good, convenient deals with deep discounts from diverse product categories of reputable brands. 
  • Prime members enjoy expedited shipping options, ensuring quick delivery of purchased items. 
  • Shopping at home helps customers save time and avoid crowds.

For sellers

  • Increase traffic and sales: The number of shoppers increased sharply, helping sellers’ products reach more customers and increase sales significantly.
  • Clearance of inventory: Prime Day is an opportunity to liquidate old or excess inventory by offering attractive discounts.
  • Increased visibility and discovery: Featured deals help sellers’ products appear more on Amazon’s home page and in search results.
  • Attract new customers: Prime Day attracts many shoppers, including those using Amazon for the first time, providing the opportunity to acquire new buyers.
  • Prepare for future events: Experience from Prime Day helps sellers better understand sales strategies, manage inventory, and optimize advertising for future events.

Prime Day is a win-win situation that helps vendors expand and achieve new heights while also revolutionizing the way that consumers shop.

What to prepare for Prime Day

To make the most of Prime Day, both buyers and sellers should prepare thoroughly. Shoppers can secure the best deals on desired products, while sellers can boost sales and enhance brand visibility by planning ahead. Here’s what both parties should consider:

For buyers

Get a Prime membership: 

  • You can’t shop the full two days sale at Amazon if you don’t have this. New users can get a 30 days free trial, and college students can get a free six-month trial. Just make sure to make a reminder to cancel before the trial ends, otherwise you’ll be charged automatically. Also, there will be competing sales from the likes of Best Buy, Target, and Walmart. 
  • Prime members can also ask Alexa to provide deal notifications for products added to their Wish List, Cart, or Save for Later. To get started, simply say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it becomes available.

Track your prices: You can use tools like Keepa or Camelcamelcamel. These tools track the order price of an item over time. Stores like Amazon famously “use” fake before or sticker prices to make a deal seem better than it actually is. Look at the data before you want to buy something, it can help you prevent yourself from getting burned.

Amazon Prime Day is kind of like a garage sale: There’s a whole lot of junk that is discounted, and you have to really hunt to find the hidden gems. Don’t buy stuff that you don’t need just to avoid FOMO. 

For sellers

  • Inventory management: First, sellers need to manage inventory to ensure availability for popular items that sell in large quantities and those included in promotions. Use previous data to predict your inventory needs. 
  • Optimize listings: Update product listings with high-quality images and engaging descriptions, attracting customers and highlighting offers.
  • Plan promotions: Strategize discounts and promotions in advance, consider offering limited-time offers or flash sales to create a sense of urgency for buyers. 
  • Enhanced customer service: Be ready to handle increased customer needs at this year’s event. Provide clear communication about shipping times, return policies, and any delays. 
  • Test your systems: Make sure your website, payment gateway, and inventory management system are robust and can handle increased traffic and transactions during major sales events.

FAQs

Who can join Prime Day?

By signing up for Amazon Prime, everyone can take part in Prime Day. If you haven’t joined Prime yet, you can do so on Prime Day by registering for a paid Prime membership or a free trial of Amazon Prime. For information on updates, announcements, and all the offers we’ll be offering, visit our Prime Day page.

What are the benefits of Amazon Prime?

  • Along with additional shipping incentives, qualified items can be shipped for free inside the contiguous United States in two days.
  • In qualifying zip codes, FREE Same-Day Delivery is available.
  • When eligible pre-order items are delivered to ZIP codes in the continental US on their release date, delivery is free.
  • Shipped Free Without Haste.

Does Amazon Prime limit users?

With one Amazon account, you may access Prime Video with up to six user accounts—the basic primary profile plus an extra five adult or kid-focused profiles. Direct access to Prime Video Profiles is available through the Your Profiles page.

Does Amazon Prime give free shipping?

Any item that is fulfilled and sent by Amazon and has “FREE Shipping” indicated on the product detail page qualifies and adds to your free shipping order minimum. With Amazon Prime, you may have limitless FREE two-day shipping on qualifying items—no minimum purchase required.

Is Amazon Prime Day International?

Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United States, and the United Kingdom are among the nations where Prime Day will be observed.